WHAT’S NEW, BUENOS AIRES?
BRICKLIVE arrived in Buenos Aires with a show that opened on the 19 and 20 May 2018. A further three days were scheduled over the weekend of the 25-27 May 2018 at the famous La Rural Exhibition Centre. Long lines for the box office and sellout sessions showed just how popular an event this is with the Argentine public.
All the popular BRICKLIVE features were there with LEGO Safari animals, brick pits including Duplo and Soft Play and a host of build zones made up of LEGO fans favourites including Star Wars, Minecraft, Friends, City and Architecture bricks. The themed build zones were a particular hit as they’d been enhanced by character actors bringing the interactive experiences to life. The race ramps and graffiti wall also proved to be particularly popular, with the wall having to be extended to cope with demand.
BRICKLIVE’s licensed partner for Argentina, EXIM ENT, attracted new sponsors for the Buenos Aires show including Banco Macro, one of the largest banks in Argentina. EXIM ENT is BRICKLIVE’s licensed partner for countries in LATAM including Argentina, Uruguay and Mexico, operating on a license fee and working closely with the regional and international BrickLive Group team.