March 9th 2020
Live Company Group plc (AIM: LVCG, “the Company”) is pleased to announce that its wholly owned subsidiary, Brick Live International Limited (“BLI”), has entered into an agreement with Frederick Warne & Co Limited (“Frederick Warne”) (an imprint of Penguin Random House) to produce a themed tour around the iconic World of Beatrix Potter characters including Peter RabbitTM. The agreement represents the Group’s second agreement with Penguin Ventures (the licensing and consumer products team at Penguin Random House) to produce a themed tour for one of its iconic brands, having previously been engaged to produce a themed tour of The Snowman™ and The Snowdog as announced on 3 September 2019.
The Tale of Peter Rabbit was first published by Frederick Warne in 1902 and is one of 23 Tales created and illustrated by Beatrix Potter. It is the best known of all of Beatrix Potter’s Tales and has never been out of print. It has been translated into 45 languages and has sold over 45 million copies worldwide, making it one of the best-selling children’s books of all time.
Under the terms of the agreement, BLI has been granted rights to produce and exhibit a themed tour of The Tale of Peter Rabbit in the UK and Northern Ireland, the Channels Islands (Jersey and Guernsey) and the Isle of Man, with the first tour expected to be launched in Q4 2020. The agreement is for an initial period to the 1 January 2023, with BLI paying a royalty fee based on the revenues generated from the themed tour.
Frederick Warne, which is wholly owned by Penguin Books Limited, part of the Penguin Random House group of companies, is managed by Penguin Ventures (part of Penguin Random House UK). Penguin Ventures manages a portfolio of licensed literary brands and characters together, with an archive of original art.
The Peter Rabbit themed tour continues the Group’s expansion of its IP properties and builds on the Group’s existing IP agreements with Penguin Ventures, Entertainment One UK Limited and Nickelodeon UK / Viacom International Media Networks. Acquiring new IP properties is a core part of the Company’s strategy in terms of delivering both value creation and future revenue growth and we look forward to continuing to seek to expand our offering in this regard.
David Ciclitira, Chairman, Live Company Group said: “Following the success of The Snowman and The Snowdog, we are delighted to be collaborating with Penguin Ventures again, this time on the iconic and best-selling children’s series by Beatrix Potter. We are excited to be bringing these stories to life, developing models and interactive trails for children to enjoy which celebrate Peter Rabbit and friends.”
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